Meet the Founders
Born from firsthand experience.
Long before Edge, one of our founders waited tables at an Italian restaurant struggling to bring in customers. To help, he put on a ravioli costume and greeted passersby outside to bring new customers through the door.
The ravioli costume was one example of the effort all four founders brought to their early service jobs as retail associates, waiters, and cashiers. They built real connections with customers, often went beyond their job descriptions, and worked hard to help the businesses they worked for succeed. Too often, that contribution went unrecognized. They also saw coworkers struggle to improve without timely, honest feedback.
Later on, they spent years partnering with brick-and-mortar businesses, from independent owners to multi-location brands. They saw owners who cared about their teams but were stretched thin by tight margins, competition, hiring, and daily operations. Even when they wanted to recognize good work, they lacked a clear way to connect employee-customer interactions to business results.
Seeing the problem from both sides, they founded Edge to help businesses grow by acting on those interactions and recognizing the employees who shape them.

Before Edge: Retail Customer Service, Cashier

Before Edge: Cashier, Server, Customer Service

Before Edge: Customer Service, Server

Before Edge: Customer Experience