Who We Serve

Built for multi-location and franchise service brands.

Whether you operate 1 location or 10,000, Edge helps you turn every visit into growth.

Trusted by the brands building the best customer experiences

Service Industries

Built for service brands that grow one visit at a time.

Every industry has its own customer journey. Edge helps you capture what happens after each visit, take action when it matters, recognize the employees making an impact, and turn great service into lasting growth.

Beauty

The mirror isn't the only thing reflecting your business.

Edge helps beauty brands turn every appointment into stronger client relationships, authentic reviews, repeat bookings, and long-term growth.

“We’ve expanded memberships from 500 to 620 in 3 months and an overall 28% increase in monthly revenue.”

Margie Bahm, Owner, Amazing Lash Studio
Esthetician applying a facial treatment, with Edge stats showing a 4.9 average Google rating and 78% repeat bookings
Fitness

Build a fitness community members never want to leave.

From the front desk to the final rep, every interaction shapes the member experience. Edge helps you recognize standout coaches, understand feedback, recover at-risk members, and build a community that keeps people coming back.

“Our employee turnover dropped by 22 percent. When the team saw their names in customer recognition, everything shifted.”

Steph Sklar-Mulcahy, Franchise Owner, CYCLEBAR
Yoga class members meditating, with Edge stats showing a 4.9 average class rating and 92% member retention
Wellness

Trust is the foundation of every wellness journey.

Whether it's recovery, self-care, or long-term wellness, every interaction shapes the client relationship. Edge helps you capture meaningful feedback, recognize exceptional providers, and create experiences that inspire lasting loyalty and referrals.

“Since implementing Edge, we’ve seen a significant increase in Google reviews and staff engagement.”

Melanie Vesper, Owner, Hand & Stone Mullica Hill
Client receiving a massage, with Edge stats showing a 4.9 average provider rating and 84% returning clients
Our core industries
See Beauty →
See Fitness →
See Wellness →
Also serving
Professional Services & Retail
Storefronts and service counters built on repeat visits.
Automotive
Car washes, quick lube, and auto service.
Entertainment
Family entertainment centers and attractions.
Food & Beverage
Restaurants, cafes, and quick service.
Healthcare
Dental, optometry, and outpatient clinics.
Animal Services
Grooming, boarding, daycare, and vet care.
Don't see your industry? If you run locations with frontline teams, Edge fits. Talk to our team →
Frontline Employees

Business goals only work if your employees buy in.

Edge turns the behaviors your business wants into recognition, competition, and rewards employees actually want to engage with.

The Employee App
Recognition they see the moment it happens.
157K+
Frontline employees recognized
 
4.99
Average rating when a customer names an employee
Edge employee app Rewards screen showing a gift card, $290 total earnings, a 4.96 rating, and Google reviews naming the employee

Drive the right behaviors.

Turn business priorities into clear goals, contests, and initiatives employees can actually engage with.

Make great work visible.

Connect real customer feedback to the employees behind the experience, automatically.

Give employees a stake in growth.

Connect recognition and rewards to the work that moves the business forward.

Turn engagement into outcomes.

See how employee performance connects to customer experience and location results.