Insights & Analytics

Feedback becomes growth.

Edge analyzes customer feedback at scale to show you what customers love, what needs attention, and which employees and locations are driving the experiences behind it.

Edge insights dashboard showing Midtown themes, sentiment trend and insight categories
Regional manager overwhelmed by scattered feedback from 14 locations: a messy spreadsheet, 37 unread reviews, mixed location scores, and an up-and-down sentiment chart
Problem

You can’t improve what you can’t see.

You can’t personally observe every service, interaction, or employee across every location. Edge gives you visibility into the moments you miss, so you can see what customers are experiencing even when you’re not there.

How Edge Solves This

See what's happening across your locations and why.

Step 01

Capture

Bring feedback, reviews, recovery conversations, and employee recognition together in one view.

Step 02

Analyze

Use AI to uncover sentiment, recurring themes, standout experiences, and emerging issues.

Step 03

Identify

See what’s changing across locations, teams, and time before isolated moments become bigger trends.

Step 04

Act

Know what’s working, what needs attention, and where you can make the biggest impact.

Features

Everything you need to see the full picture.

Three ways Edge turns customer feedback into decisions you can act on across every location.

Edge AI summary of reviews: guests praise friendly staff while restroom upkeep mentions are rising

Business Insights

Surface recurring themes, emerging issues, standout experiences, and opportunities across thousands of customer conversations.

✓
Themes and sentiment pulled from every conversation
✓
Emerging issues flagged before they spread
✓
Standout experiences surfaced automatically
Positive sentiment trend linked to the team behind it

Employee Insights

Connect changes in customer sentiment to the employees and teams behind the experience.

✓
Track sentiment over time, by location and team member
✓
See which employees are driving the lift
✓
Spot dips early and know who to coach up
Location benchmark comparing ratings across locations

Location Benchmarking

Compare performance across locations to uncover top performers, spot gaps, and understand what your best teams are doing differently.

✓
Rank every location side by side
✓
Find the gap between your best and the rest
✓
Learn what top performers do differently
The Difference

Stop digging. Start knowing.

Your customers are already telling you what’s working and what isn’t.
Edge surfaces what matters so you can act quickly, without having to be everywhere at once.

Without Edge
With Edge
Feedback scattered across channels
Customer feedback brought into one view
Manually reading through individual comments
AI surfaces themes and patterns at scale
Location-by-location reporting
Trends visible across your business
Knowing what happened
Understanding what’s driving it
More data as you scale
More signal, not more noise
Proof

See the patterns others miss.

10,000+

Customer locations

240M+

Customer conversations

4M+

Authentic reviews generated

157K+

Employees recognized

Testimonials

Why industry leaders choose us.

The results speak for themselves: stronger loyalty, authentic reviews, engaged employees, increased revenue, and lasting growth.

$1.2M
At-risk revenue recovered in year one
"We recovered $1.2 million in at-risk revenue in the first year alone. The platform identified operational breakdowns we didn't know existed and gave us the tools to fix them before they cost us customers."
Jason Siebel
Jason Siebel
Owner, Massage Envy
More proactive stylists
Negative reviews turned into coaching
"Getting negative reviews allowed my team to understand what the skillset really is, having those 1:1 conversations was always a challenge. Now they can understand what their customers are really thinking. Edge has really helped close that gap for those conversations. Stylists are being more proactive with management on the issues."
Jaine Cantu
Jaine Cantu
Owner, Fantastic Sams
More reviews, more engaged staff
Friendly competition that motivates the team
“Since implementing Edge, we’ve seen a significant increase in Google reviews and staff engagement. Edge makes it easy to track, celebrate, and reward our team’s efforts, creating friendly competition and motivating our staff to deliver experiences clients want to recognize. We’ve been extremely happy with the results!”
Melanie Vesper
Melanie Vesper
Owner, Hand & Stone Mullica Hill
+28%
Increase in monthly revenue
“The lift in new membership sign ups has been amazing. We’ve expanded memberships from 500 to 620 in 3 months and an overall 28% increase in monthly revenue.”
Margie Bahm
Margie Bahm
Owner, Amazing Lash Studio
2,000%+
Increase in average reviews per month
"Our employee turnover dropped by 22 percent. When the team saw their names in customer recognition, everything shifted. They started competing to deliver the best experience."
Steph Sklar-Mulcahy
Steph Sklar-Mulcahy
Franchise Owner, CYCLEBAR
19
New Google reviews in week one
"In the first week of joining Edge, we saw 19 new Google reviews, a 24% response rate, zero negative flags, and barbers already feeling the love from customer shoutouts. It's been awesome to watch. It also really helps our barbers build their chairs because people want to go to the barber they see highly and positively reviewed online."
Brian Crummy
Brian Crummy
Owner, V's Barbershop

FAQs

Answers for operators who need clarity, not more dashboards

What is customer feedback analytics?

Customer feedback analytics turns customer conversations and feedback into insights about sentiment, trends, recurring issues, and performance. Edge analyzes this feedback across locations so multi-location brands can understand what is happening across their business and where to act.

How do AI insights work?

Edge analyzes customer feedback to identify recurring themes, sentiment, emerging issues, and standout experiences. Instead of manually reading thousands of conversations, teams can quickly see the patterns that deserve attention.

Can I benchmark locations against each other?

Yes. Edge lets you benchmark locations against one another to identify top performers, uncover gaps, and understand what your strongest locations are doing differently.

Does Edge track employee performance?

Edge connects customer feedback and recognition to the employees behind each experience, helping you understand who is consistently making a positive impact and where coaching opportunities exist.

What reporting is available for multi-location brands?

Edge provides centralized visibility across locations so leaders can monitor trends, compare performance, and drill into individual locations without piecing together separate reports.