Online Reviews

Automate great visits into authentic online reviews.

Edge sends every customer a timely review request after their visit, helping every location earn more authentic reviews without relying on your team to ask.

GS
Glow StudioText message · now
Thanks for visiting today, Maya! How was your experience?
★★★★★
Jess was amazing. Best facial I've had in years!
So glad to hear it! Would you share that on Google?
Post my review →
5-star review posted to Google
Spa staff member and client smiling at a tablet, with an empty Google review form and a card showing 24 visits and 0 new reviews today
Problem

Your best visits are going unshared.

Happy customers don’t always think to leave a review. Without the right ask at the right time, great service goes unshared and potential reviews are left on the table.

How Edge solves this

Turn more customer visits into authentic reviews.

Edge connects post-visit feedback to review generation, helping you earn more authentic reviews while giving your team one place to manage, respond to, and understand them.

Edge review request sent to a customer after their visit

Review Generation

Automated review requests turn post-visit feedback into timely opportunities for customers to share their experience online.

Edge dashboard showing ratings and reviews across locations

Online Reviews

View ratings, review volume, individual reviews, and response activity across every location.

AI Smart Reply drafting a response to a Google review

AI Smart Reply

AI Smart Reply creates on-brand responses your team can review, edit, approve, and post directly from Edge.

AI Insights chart of review trends and categories

AI Insights

Track review growth, trends, categories, and location performance to understand what customers are saying.

The Difference

Other platforms stop at the review. Edge keeps the good going.

Traditional review platforms are built to collect and manage reviews.
Edge goes further by connecting positive feedback to the people behind it. That means more recognition for great work, more of what customers love, and more opportunities to grow.

Traditional Reviews
Edge Reviews
Focus on getting the review
Focus on excellent service
Reviews live at the location level
Measure location performance down to the employee
Positive feedback builds reputation
Strengthen your reputation and reinforce what’s driving it
Employees rarely see the impact they make
Recognition reaches employees directly
Reviews tell you what happened
AI Insights reveal what’s driving growth
Proof

Great experiences don’t speak for themselves. Your customers do.

240M+

Customer conversations captured

4M+

Authentic reviews generated

340K+

Unhappy customers recovered

$338M+

Revenue protected

Built to play by the rules

Edge respects the review.

Playing by the rules doesn't mean playing it safe. Edge keeps reviews authentic and customer autonomy intact, turns genuine praise into employee recognition, and gives teams plenty of other ways to win.

Customers stay in control.

Customers are always free to leave a review, positive or negative, whenever they choose. No review gating. Their timing, their experience, their words.

Recognition happens naturally.

No prompting customers to mention employees. When someone organically chooses to recognize great service, Edge connects that praise to the person behind it.

Rewards beyond reviews.

Recognize and reward employees through competitions, achievements, and great customer experiences, never for soliciting positive reviews.

Testimonials

Why industry leaders choose us.

Multi-location brands use Edge to hear from every customer, keep more of them, and grow.

$1.2M
At-risk revenue recovered in year one
"We recovered $1.2 million in at-risk revenue in the first year alone. The platform identified operational breakdowns we didn't know existed and gave us the tools to fix them before they cost us customers."
Jason Siebel
Jason Siebel
Owner, Massage Envy
More proactive stylists
Negative reviews turned into coaching
"Getting negative reviews allowed my team to understand what the skillset really is, having those 1:1 conversations was always a challenge. Now they can understand what their customers are really thinking. Edge has really helped close that gap for those conversations. Stylists are being more proactive with management on the issues."
Jaine Cantu
Jaine Cantu
Owner, Fantastic Sams
More reviews, more engaged staff
Friendly competition that motivates the team
“Since implementing Edge, we’ve seen a significant increase in Google reviews and staff engagement. Edge makes it easy to track, celebrate, and reward our team’s efforts, creating friendly competition and motivating our staff to deliver experiences clients want to recognize. We’ve been extremely happy with the results!”
Melanie Vesper
Melanie Vesper
Owner, Hand & Stone Mullica Hill
+28%
Increase in monthly revenue
“The lift in new membership sign ups has been amazing. We’ve expanded memberships from 500 to 620 in 3 months and an overall 28% increase in monthly revenue.”
Margie Bahm
Margie Bahm
Owner, Amazing Lash Studio
2,000%+
Increase in average reviews per month
"Our employee turnover dropped by 22 percent. When the team saw their names in customer recognition, everything shifted. They started competing to deliver the best experience."
Steph Sklar-Mulcahy
Steph Sklar-Mulcahy
Franchise Owner, CYCLEBAR
19
New Google reviews in week one
"In the first week of joining Edge, we saw 19 new Google reviews, a 24% response rate, zero negative flags, and barbers already feeling the love from customer shoutouts. It's been awesome to watch. It also really helps our barbers build their chairs because people want to go to the barber they see highly and positively reviewed online."
Brian Crummy
Brian Crummy
Owner, V's Barbershop
FAQ

Questions, answered.

Answers for buyers evaluating online review management software for multi-location brands.

How does Edge generate online reviews?

Edge connects to your existing systems and captures feedback after a customer visit. From there, Edge can automatically send timely review requests, helping you earn more authentic reviews without relying on your team to remember to ask.

How does Edge know when to ask for a review?

Every customer gets a review link after their visit. Edge also captures post-visit feedback, so if someone had a bad experience, your team gets the chance to help and make it right. The customer always decides whether to leave a review.

Does Edge support Google reviews?

Yes. Edge makes it easy for customers to leave a review on your Google Business Profile directly from the post-visit journey.

Can Edge help my team respond to reviews?

Yes. AI Smart Reply generates on-brand responses that your team can review, edit, approve, and post directly from Edge.

How does Edge manage reviews across locations?

Edge gives you centralized visibility into ratings, review volume, individual reviews, responses, trends, and location-level performance across your brand.