The Edge Platform

Every location.
One platform for what happens next.

Edge is the Post-Visit Growth Platform for multi-location service brands, connecting customer feedback, recovery, authentic reviews, employee recognition, and actionable insights in one platform.

Manager at a laptop with Edge results: 4.9 average rating, new five-star review with an AI reply drafted, revenue from saved customers, and employee earnings

Integrations

Connect Edge to the POS and scheduling systems you already use, so every visit can automatically flow into the right post-visit journey.

Customer Feedback & Recovery

Capture feedback while the visit is still fresh, surface unhappy customers, and give your team the opportunity to make things right.

Online Reviews

Turn customer feedback into authentic online reviews, manage reviews across locations, and respond faster with AI-assisted replies.

Employee Recognition & Rewards

Connect customer feedback and business results to employees, then recognize great work, reward impact, and motivate teams with contests.

Customer Feedback & Recovery

Know what happened after every visit. Act while there’s still time.

Edge automatically connects to your existing systems and reaches customers at the right moment, giving you real-time visibility into what happened, who made an impact, and which customers need attention before they're gone.

240M+

Customer conversations

340K+

Customers recovered

Edge syncing a visit from the POS and automatically sending a feedback request

Capture every visit.

Connect Edge to your POS or scheduling system to automatically identify customer visits and trigger post-visit outreach.

Real-time SMS feedback from a customer right after their visit

Hear from customers in real time.

SMS Feedback captures what customers have to say while the visit is still fresh, giving your team an immediate signal into what happened.

Negative feedback alert and SMS chat used to recover an unhappy customer

Recover unhappy customers.

Alerts and SMS Chat surface negative feedback so your team can follow up, make things right, and track customers successfully recovered.

Online Reviews

Turn feedback into authentic reviews.

Help more customers share their feedback online, then manage and respond to reviews across every location from one place.

4M+

Authentic reviews generated

210%

Review growth with Edge

Edge online reviews dashboard showing ratings and reviews across locations

Online Reviews

Generate more authentic reviews and manage ratings, reviews, and performance across every location.

AI Smart Reply drafting an on-brand response to a customer review

AI Smart Reply

Respond faster with AI-generated, on-brand replies your team can review, edit, approve, and post.

Employee Recognition & Rewards

Make great work visible and drive it forward.

Connect customer feedback and business results to the employees behind them, then use recognition, rewards, and contests to reinforce the work that drives growth.

157K+

Employees recognized

Employee recognized for customer praise and rewarded in Edge

Employee Recognition & Rewards

Connect customer praise and business results to employees, recognize their impact, and reward the work you want to reinforce.

Live scoreboard competition ranking team members on business goals

Scoreboard Competitions

Build contests around the goals that matter to your business and use live scoreboards to keep teams motivated and progress visible.

Edge employee mobile app showing recognition, rewards, and progress

Employee Mobile App

Give employees real-time visibility into the recognition they’ve earned, rewards they’ve received, and progress they’re making.

Insights & Analytics

Understand every visit, even when you’re not in the room.

Edge turns customer feedback, employee impact, and location performance into actionable insights, helping you see what’s working, what needs attention, and what’s driving results across every location.

10,000+

Locations benchmarked

3M+

Employee mentions analyzed

Business insights showing performance themes across the business

Business Insights

See what’s going well, where there’s room to improve, and the themes shaping performance across your business.

Employee insights highlighting standout employees and coaching opportunities

Employee Insights

Identify standout employees, strengths, and coaching opportunities based on what customers are actually saying.

Location performance comparison across multiple locations

Location Performance

Compare results across locations to identify top performers, uncover gaps, and see where attention is needed.

Integrations

Built to work with the tools you already use.

Lash artist at work with an Edge feedback request notification

Beauty

Salons, lash, brow, and med spa
BoulevardMeevoZenotiVagaro
Booker
Phorest
+ more
Yoga class with an Edge post-class rating prompt

Fitness

Studios, gyms, and swim schools
ABC FitnessClubReadyMindbodyMariana Tek
Club Automation
+ more
Massage client with an Edge customer review

Wellness

Massage, spa, and wellness
MindbodyZenotiBoulevardVagaro
Booker
Mariana Tek
+ more

75+ Integrations

Plus healthcare, entertainment, and home services
WeaveJaneCenterEdgePestPac
Kareo
+ more
Why Edge

The Edge difference.

Most platforms help you measure what happened.
Edge helps you create more of what works.

Most platforms
Edge
Measure what happened.
Help you create more of what works.
Feedback in one tool, reviews in another, recognition somewhere else.
Feedback, recovery, reviews, recognition and insights in one platform.
Surveys go out days after the visit.
Feedback requests go out right after the visit, synced from your POS.
Unhappy customers surface when it's too late.
Alerts and SMS Chat help your team recover them while there's still time.
Count the reviews.
Connect great experiences to the employees behind them.
Testimonials

Why industry leaders choose us.

The results speak for themselves: stronger loyalty, authentic reviews, engaged employees, increased revenue, and lasting growth.

$1.2M
At-risk revenue recovered in year one
"We recovered $1.2 million in at-risk revenue in the first year alone. The platform identified operational breakdowns we didn't know existed and gave us the tools to fix them before they cost us customers."
Jason Siebel
Jason Siebel
Owner, Massage Envy
More proactive stylists
Negative reviews turned into coaching
"Getting negative reviews allowed my team to understand what the skillset really is, having those 1:1 conversations was always a challenge. Now they can understand what their customers are really thinking. Edge has really helped close that gap for those conversations. Stylists are being more proactive with management on the issues."
Jaine Cantu
Jaine Cantu
Owner, Fantastic Sams
More reviews, more engaged staff
Friendly competition that motivates the team
“Since implementing Edge, we’ve seen a significant increase in Google reviews and staff engagement. Edge makes it easy to track, celebrate, and reward our team’s efforts, creating friendly competition and motivating our staff to deliver experiences clients want to recognize. We’ve been extremely happy with the results!”
Melanie Vesper
Melanie Vesper
Owner, Hand & Stone Mullica Hill
+28%
Increase in monthly revenue
“The lift in new membership sign ups has been amazing. We’ve expanded memberships from 500 to 620 in 3 months and an overall 28% increase in monthly revenue.”
Margie Bahm
Margie Bahm
Owner, Amazing Lash Studio
2,000%+
Increase in average reviews per month
"Our employee turnover dropped by 22 percent. When the team saw their names in customer recognition, everything shifted. They started competing to deliver the best experience."
Steph Sklar-Mulcahy
Steph Sklar-Mulcahy
Franchise Owner, CYCLEBAR
19
New Google reviews in week one
"In the first week of joining Edge, we saw 19 new Google reviews, a 24% response rate, zero negative flags, and barbers already feeling the love from customer shoutouts. It's been awesome to watch. It also really helps our barbers build their chairs because people want to go to the barber they see highly and positively reviewed online."
Brian Crummy
Brian Crummy
Owner, V's Barbershop
FAQ

Questions, answered.

What does Edge connect to?

Edge connects to the POS and scheduling systems you already use, so every visit can automatically trigger post-visit feedback. See Integrations for the full list.

Is Edge one platform or separate tools?

One platform. Feedback and recovery, online reviews, employee recognition and rewards, and insights all work together, so what you learn from one shows up in the others.

How does getting started work?

You start with a conversation about your goals. Then your dedicated Customer Success Manager helps you connect your existing tools and customize Edge to fit your business.

Is Edge built for franchises and multi-location brands?

Yes. Edge is built for multi-location service brands, so you can compare locations, spot gaps, and recognize great work across your whole organization.

Does Edge follow Google's review guidelines?

Edge sends neutral review requests that ask customers about their experience and let them decide what to share. It doesn't gate, incentivize, or script reviews.

How it starts

Getting started is simple.

Step 1

Ready.

Start with a conversation. We'll learn about your business, understand your goals, and build a plan tailored to your team.

Step 2

Set.

With your dedicated Customer Success Manager by your side, connect your existing tools and customize Edge to fit your business.

Step 3

Edge.

Start creating exceptional customer experiences, recognizing your team, and turning everyday interactions into lasting business growth.