Edge Customer Case Studies

Learn how franchise and service brands use the Edge growth platform to reward frontline employees.

Massage Envy


Clinics were experiencing a disparity between their online reputation and the level of stellar service their employees were truly providing and thus, deserved to be recognized for. It’s not uncommon for only unhappy customers to feel driven to leave a review.


Edge utilizes an SMS marketing solution which generates positive reviews, decreases negative reviews, and rewards high performing employees. This leads to noticeably higher employee and customer retention, and significantly better online reputation.

“Edge has obliterated any other strategy we've ever used to improve our online reviews. Other initiatives have NEVER delivered these #'s.”

– Jason Siebel, 7 location Massage Envy owner

Number of Google Reviews
Paid to Massage Envy employees
Reviews generated across 7 locations



CYCLEBAR lacked a strategy for boosting their online reputation. Their studios appeared to rank low in Google local search and new customers were having a hard time finding out how great the fitness experience really was.


CYCLEBAR implemented Edge , an Employee-Driven Growth platform that incentivizes and rewards employees for stellar service. The solution automatically solicits feedback from satisfied customers and encourages them to share their positive experiences online. As a result, employee engagement and customer satisfaction are at all-time highs!

”I think a lot of times people are super passive about getting reviews. It’s kind of like sales, you have to ask for it. Getting the texts out right after class is where we’ve seen the best engagement.”

– Steph Sklar-Mulcahy, Franchise Owner of CYCLEBAR Culver City and Santa Monica

Earned by employees
Number of Google Reviews

Most Awarded Growth Platform

Amazing Lash


Amazing Lash Lake Peoria operates in a competitive market of Arizona where more beauty salons equal more options to the consumer. Marketing is expensive while employee turnover typically occurs every ~1.5 years. COVID caused Margie to lose 10 employees after stopping operations. It has been a struggle to retain key team members and increase new membership signups.


Edge became a solution that delivered an enhanced customer and employee experience. The ALS Peoria Lake Pleasant team was able to shift typically expensive marketing costs to their employees instead of advertisements. By attaching customer feedback to specific employees and incentivizing the team for high scores, this resulted in a measurable increase in new membership sign ups and reduced advertising spend. The Peoria Lake Pleasant location is now #1 on the list when customers search for ‘eyelash salons’ in Peoria Lake Pleasant, Arizona.

“The lift in new membership sign ups has been amazing. We’ve expanded memberships from 500 to 620 in 3 months and an overall 28% increase in monthly revenue.”

– Margie Bahm, Owner of Amazing Lash Studio Peoria Lake Pleasant

New members increased 24% in 3 months
In new monthly sales, an overall 28% lift in revenue
Of new customers found the studio from Google reviews
Google rating and reviews increased

Title Boxing Club


How can the team attract new members, continue to engage their current members and ensure instructors always deliver quality classes when they are located in a highly competitive area and market (50+ fitness businesses within 3 miles)?


TITLE implemented Edge , an Employee-Driven Growth platform that helps businesses empower and incentivize employees to achieve key strategic business initiatives. Since going live with Edge in Dec, 2021, new member sign ups have increased steadily as have retention rates. Employees are earning more and establishing close connections with members who are helping TITLE win more new member referrals.

Earned by employees
Average reviews per month

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