Employee Recruiting & Recognition for Cannabis Dispensaries

Edge Team
April 21, 2024
min read
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The cannabis industry has gone through a big transformation in recent years. It used to be a small market, but now it's a huge and popular industry that is legal in many places. Because there are more and more stores selling cannabis, it's becoming harder to find dedicated budtenders.

If you want to make your dispensary stand out, it's essential to understand the cannabis industry. This knowledge will help you create unique recruitment and recognition strategies that meet the specific needs of your dispensary. 82% of employees actually believe that being appreciated is essential for their job satisfaction. 

Edge understands that employees should feel appreciated and productive. With review generation software and marketing campaigns, your frontline employees can receive more awards. 

To explore the best recruiting and recognition strategies for your cannabis dispensary, just keep reading our guide.

Understanding the unique needs of cannabis dispensaries

Cannabis stores have a lot of rules to follow, so the employees have to know them really well. They have to understand things like getting a license, keeping track of all the products, and following the security rules. On top of that, these shops focus on making sure customers have a great experience. That means employees should be ready to suggest products tailored to each person and make everyone feel welcome, even with the stigma around cannabis. 

To succeed in this industry, your business must address these specific needs — from following regulations and providing quality customer service to ensuring security and being culturally aware. This creates a positive environment for both employees and customers alike.

6 employee recruiting strategies

Your cannabis dispensary needs good ways to find dedicated budtenders to work there. Below are some strategies that can help you find the best candidates:

1. Crafting compelling job descriptions 

Crafting job descriptions that catch attention is the initial move in attracting experienced candidates. This is better than just listing the basic job duties, so show the distinctive qualities of your dispensary instead. 

Make sure to show off your company's culture, mission, and values, and talk about how you can grow personally and professionally. Be honest about what the job requires, like following rules and staying secure, so people know what to expect.

2. Leveraging niche job boards and platforms

If you're looking for better results, you should check out specialized websites that are designed specifically for cannabis jobs. Platforms like Leafly, Weedmaps, and Cannabis At Work are ideal for posting jobs related to cannabis and finding candidates who are already interested in the industry. 

Also, don't forget to use social media platforms like LinkedIn and groups that focus on the cannabis field to reach more people and connect with a wider audience.

3. Using referral programs

Employee recommendations are a great way to discover fresh talent. Encourage your current team to recommend suitable candidates by offering rewards like money bonuses, gift vouchers, or extra days off for every successful hire. This makes hiring easier by using your employees' connections and creates a friendly and teamwork-oriented vibe in the office.

4. Attending cannabis industry events and networking

Going to cannabis industry events, conferences, and networking opportunities can be a fun way to meet new people and learn interesting information about potential candidates.

You can also attend:

  • Job fairs
  • Workshops
  • Networking events
  • Meet and greets

These are great places to connect with people who love the cannabis industry. Be prepared to show off what makes your dispensary special to catch the attention of others.

5. Engaging with local educational institutions

Work together with colleges, universities, and trade schools in the area to find new talent. Offer internships, programs where students can work and learn, or educational workshops for those interested in joining the cannabis industry.

You can nurture potential future professionals and promote awareness of job opportunities in the industry by offering practical training and guidance. 

6. Emphasizing growth opportunities and career development

Pointing out chances for advancement and career growth can draw in driven people who are eager to establish lasting careers in the cannabis sector. Make it clear how employees can progress within your dispensary, whether it means moving up from entry-level roles to managerial positions or shifting into specialized fields such as cultivation or product development.

Edge has employee-driven growth solutions that encourage employees to work hard and thrive in your cannabis business. For example, the incentive platform will reward employees for any great service, which encourages them to achieve more goals.

4 effective employee recognition programs

Employee recognition programs are essential for creating a positive atmosphere and lifting spirits in cannabis dispensaries. Here, we'll explore important strategies for creating and executing successful recognition programs that cater to the specific requirements of your dispensary:

1. Implementing a culture of appreciation

Creating a culture of appreciation begins with setting a good example and thanking your employees. Managers need to always recognize and cheer for both individual and team achievements, whether it's with notes, praise in meetings, or shoutouts on company apps. These little things can really help employees feel valued.

2. Providing tangible and intangible rewards

Recognition programs should provide different types of rewards to make sure that all employees feel appreciated. Some rewards, like gift cards, bonuses, or merchandise, can give employees instant happiness and show that their hard work is valued. 

On the other hand, there are also rewards that may not be physical, like public recognition, opportunities for personal growth, or the ability to have flexible work hours. These types of rewards can make employees feel satisfied and loyal to the company in the long run.

Edge has an incentive program for frontline employees. We've come up with a unique way to achieve our goal called the Employee-Driven Growth Engine (EDGE). Over 130,000 employees have already experienced success by moving up in their careers and earned nearly $6 million in our growing community.

3. Celebrating milestones and achievements

Acknowledging an employee’s milestones and achievements shows that you appreciate their dedication and efforts. It is a reminder to all about your shared values and objectives. Whether it is recognizing their anniversaries, surpassing sales goals, or introducing exceptional cannabis products, it is essential to give these milestones the recognition they deserve.

Edge can boost employee recognition by allowing customers to mention employee names. This allows you to see which employees are doing well, which can help you reward and praise them. These employees can also gain financial incentives to increase motivation. 

4. Incorporating feedback mechanisms

It's essential for recognition programs to have feedback loops so they can stay helpful and work well. When you ask your employees what kind of recognition they like best and how they want to get it, your cannabis dispensary can make its programs fit their needs better.

Want more employee recruiting and recognition methods? Work with Edge to grow your cannabis dispensary

Having employee recognition programs is essential for creating a positive work atmosphere and boosting employee involvement in cannabis dispensaries. To efficiently implement these strategies, it's worth considering options such as Edge. Book a demo now and equip your dispensary with the right tools for recognition and retention.

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