7 Practical SEO Tips for Oil Change Franchise Center

Edge Team
April 25, 2024
min read
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Do you own an oil change shop or franchise and want to connect with nearby customers? Search engine optimization (SEO) is the way to do just that. It lets customers find your business website and engage with you online. 

Fun fact—98% of consumers looked for information about a local business online in 2022. That's a lot of potential customers. 

But, for those customers to find you on Google, you need to rank high in the search engines. That means letting Google know your website is helpful and valuable for your audience. SEO will help you engage customers and ultimately get them walking through your door. 

Edge's employee-driven growth platform is a solution for business owners looking to grow their oil change center. We have everything you need to scale your oil change store or franchise location in one place. 

Read on to learn seven practical SEO tips for oil change franchise locations.

Why SEO matters for oil change service or franchise center

Search engine optimization is super important for your oil change brand because it helps you reach people in your local area. It can really help your business grow in lots of different ways. Here’s three. 

  • Getting discovered online: SEO helps you rank high on the search results when people search for businesses like yours. It makes you more visible online which will help you get more site visitors and more footfall at your physical store. 
  • Consumer trust: A stronger online presence will show customers that you are trustworthy. They can also read all the positive reviews people are leaving about your brand, so they'll see you as reliable.
  • More foot traffic: SEO makes your business look credible and trustworthy. That means people will trust your service and be more willing to drive to your physical location. 

7 practical SEO tips for oil change franchise locations

Let’s get into the tips. Here are seven you need to know. 

1. Know your target audience

First things first—you need to know your audience. This will help you create a really attractive website and valuable content that appeals to them. You need to know how they behave and which area they live in. Also, try to envision the types of things they might be searching for online that might lead them to your business.

2. Optimize your Google My Business Profile

You need to create and optimize your Google My Business profile before people can find you online. 

Get started by signing up to Google My Business. You can then make a listing with all of the information people need to know, like your address and contact number. This will also make you show up on Google Maps as well as help you appear on organic searches. 

As a Franchise & Service Brand Growth platform, Edge has all the tools you need to connect with your customers and grow your brand. 

3. Pick great local automotive keywords

Keywords are just the words and phrases that people type into Google when they look for your oil change business. You need to find these words and include them in your content so Google can match up user search queries to your web pages. Keyword research tools can help you do this. You might pick keywords like “emergency oil change,” “oil change” and “tire rotation near me,” to name a few. 

4. Create valuable content

High-quality content creation is the best way to engage your audience. It builds trust and gets people invested in your brand. Plus, it's a great way for you to include relevant keywords to boost your organic traffic. Here are some ideas:

  • Create blog posts that show your customer base how to solve common vehicle problems they are facing 
  • Provide valuable insights for people looking to get involved in the automotive industry
  • Make testimonials that show success stories of your satisfied customers
  • Talk about the local area or community events that you will attend in the future 
  • Create an email newsletter telling stories and revealing insights

There are dozens of ways to create great content for oil change brands. Remember to include all of the relevant keywords you found, but don't force them in. Google hates this and might penalize you for keyword stuffing. 

5. Make your website look and feel great

You need to make sure your site is easy to use if you want to keep people on your page.

Your website should be responsive. That means it should work as well on mobile as it does on desktop. Also, check your page load speeds. If they're too slow, people might leave your site.

It's never a bad idea to make your site attractive with some images, but don’t forget to optimize them so they don't slow down your page. 

6. Encourage customer feedback

If you provide exceptional customer service, you want other people to know about it. Getting positive customer reviews online builds trust with your audience and boosts customer retention. 

Google will also take notice and boost your website's rankings if you are getting a lot of great feedback. The best thing you can do as an oil change franchise is ask your customers to leave their comments. 

Edge can automate online reviews, making it easier for you to gather feedback through email and text. Create an exceptional customer experience without manually asking anyone for reviews. 

7. Review your progress

Finally, you need to review your progress on a regular basis and keep improving. Google Analytics can help you do this. It's a powerful tool that lets you look at trends like your bounce rate, keyword ranking, and site visitors. Keeping tabs on your performance is the best way to optimize your marketing strategy. 

Grow your oil change franchise brand with SEO using Edge

SEO is a great way to connect with your customers and reach a wider audience. By finding the right keywords and creating valuable content, you can grow your brand and get more loyal customers visiting your store regularly.

Edge makes SEO easier for businesses like yours. Our platform is tailored to help you encourage customer loyalty, boost your online visibility, and improve your market share. Get a demo today to learn how our employee-driven growth platform can help you grow.

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