How to Boost Google Reviews for Your Cannabis Dispensary

Edge Team
April 21, 2024
min read
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Having a strong online presence is essential for the success of a cannabis dispensary. One major aspect is ensuring that your dispensary maintains a positive reputation on platforms such as Google. Potential customers heavily rely on reviews to determine which dispensary to visit.

Google reviews are kind of like online suggestions that can change how people see your cannabis store. It's not only about getting noticed—it's about smartly expanding your business.

Edge is a business growth platform that can help you generate more Google reviews. Using review automation software and reputation management tools will instantly push you ahead in the competitive market.

To learn more about how Edge can help and why Google Reviews are important for your cannabis dispensary, just keep reading. 

Why your cannabis dispensary needs Google Reviews 

Google reviews are essential for cannabis stores because they make the stores more popular and trustworthy. These reviews show how many stars your dispensary has and what people think about it on Google search and maps. This can really affect whether or not people decide to go to your dispensary when choosing a product.

Good online reviews make your dispensary look good and help people trust it more. This can make a big difference in how high up your dispensary shows up in online searches, bringing in more customers and sales. 

Establishing a positive reputation 

Having a good reputation is essential if you want to be noticed in the cannabis industry. Here are a few ways you can build a strong reputation and get more people to review your dispensary:

Exceptional customer service

Exceptional customer service can improve your brand reputation. Your team should always strive to keep customers happy. Customers who feel valued and taken care of will want to visit your cannabis dispensary again.

Community engagement 

Engaging with the local community boosts your cannabis dispensary's image. This means supporting events, joining clean-ups, and hosting educational workshops. You show responsibility and gain positive word-of-mouth, boosting visibility and reputation through community engagement. 

Edge has reputation management software that can enhance your online presence to encourage more Google reviews. You can connect your Point of Sale (POS) with Edge to gather, publish, and address customer feedback on Google reviews all in one convenient dashboard. 

When you include your employees in Edge's online reputation management software, all reviews that mention your staff members will show up on your team leaderboard without any effort from you. This will give you a wealth of valuable information about what makes for excellent performance. 

Consistent quality

It's all about being consistent if you want to build a good reputation. Make sure you always provide quality cannabis products to your customers, such as organic oils and supplements. 

When your cannabis products are strong, your product details are accurate, and your checkout process is fast, it builds trust and confidence in your brand. Customers are more likely to leave reviews if they can rely on your cannabis dispensary. 

Encouraging reviews from satisfied customers

Satisfied customers are usually happy to tell others about their positive experiences. So, don't forget to give them a gentle reminder. Take a look at these helpful tips to get more reviews from your satisfied customers:

  • Personalized requests: Train employees to interact warmly with customers and ask them to write a review on Google after their visit. A simple statement like, "If you had a great time, please consider leaving a review on Google to share your experience with others," can greatly encourage customers to provide feedback.
  • Use email and phone marketing: Maximize your email and mobile marketing list by contacting past customers and requesting their reviews. Edge can help you get repeat customers through SMS campaigns that reveal new sales, offer birthday gifts and discounts, and help customers choose the right cannabis products. 
  • Social media promotion: Use social media to encourage positive reviews from happy customers. Share engaging posts featuring positive experiences and testimonials, and include a strong call-to-action to encourage others to share their feedback. Consider hosting contests or giveaways that require leaving a review for added customer participation.
  • Offer incentives: You might want to consider giving prizes to customers who write reviews, such as discounts for their next purchase or a chance to win a fun prize every month. Just remember to follow Google's rules on reviews that are rewarded to avoid any problems.

Using positive reviews for online marketing

Good reviews are like gold for your cannabis shop. They can really sway people into buying from you. You can boost your brand's reputation and bring in more customers by using these testimonials in your online marketing.

Here's how to make the most of those positive reviews in your marketing plan:

Showcase reviews on your website and social media 

Want to gain the trust of potential customers? You can do this by showing positive reviews on your cannabis dispensary's website. Sharing these positive reviews on your social media platforms can also help you grow your following. Post screenshots or snippets from reviews on popular platforms like Instagram, Facebook, and Twitter, with captivating captions or eye-catching graphics. 

Showcasing these endorsements to your followers enhances your dispensary's positive perception and encourages others to check out what you have to offer.

Edge also has automated customer review software that keeps all of your Google reviews in one place. This means customers can also provide instant feedback online.

Incorporate testimonials into advertising campaigns 

To make your advertising more powerful, you should add nice things that customers say about your product. You can use testimonials in your online ads, newspaper ads, or emails to make your message even stronger.

Show off quotes from happy customers in your ad copy or as social proof in your marketing materials. You could point out what customers love about your dispensary, like product quality, location convenience, or great customer service.

Use customer feedback to highlight unique selling points

Positive reviews offer valuable insights into what sets your cannabis dispensary apart. Pay attention to aspects customers consistently praise, like product variety, knowledgeable staff, or inviting atmosphere. Use this feedback to identify your unique selling points and incorporate them into your marketing. 

You can also highlight these strengths in branding, ads, and promotions to stand out and attract customers who appreciate your offerings.

Increase positive Google Reviews for your cannabis dispensary with Edge

It's essential for your cannabis dispensary to tap into the potential of Google reviews. Make sure you take proactive measures to enhance your online reputation and draw in fresh customers. Join Edge now and witness your growth with effective strategies and tools.

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